Maison · 06 / 06 · saved $9M
Price without apology
A house discounting its way through a demand problem. We made scarcity operational. $9M recovered. Name withheld.
The problem
Price without apology
A house was discounting its way through a demand problem. Margin leaked every season. The brand had trained its best clients to wait for the cut.
How we resolved it
$9M
saved
We rebuilt allocation, clienteling, and the public surface so scarcity was operational, not a slogan. Full price returned as the default. The discount reflex cannot fire without breaking the book.
If we are not there
$12M / yr
still goes
If we are not there, the house keeps training its best clients to wait for the cut. About $12M a year still leaks through seasonal apology. Full price does not return as the default.
Next engagement
Cadence restoredSpace · saved $18M · if absent $22M / yr